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Value Chain Analysis
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Support Activities
Firm Infrastructure
General management, planning, finance, accounting, legal.
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Human Resource Management
Recruiting, training, development, and compensation.
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Technology Development
R&D, product and process improvement, IT systems.
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Procurement
Purchasing of raw materials, supplies, and other assets.
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Primary Activities
Inbound Logistics
Receiving, storing, and distributing inputs internally.
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Operations
Transforming inputs into final products/services.
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Outbound Logistics
Collecting, storing, and distributing the product to customers.
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Marketing & Sales
Inducing buyers to purchase the product.
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Service
Providing support to enhance or maintain product value.
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